Ideation
Never run out of the next good idea for a client
Ideas, insight and optimizations for every client account
Pick a client account and GoodLads reads its last 30 days, names what to try next and the evidence behind it, and ships the change as an experiment. Your account managers spend the week thinking, not clicking.
Agency is $1,000 a month flat, for up to 10 Google Ads accounts, whatever they spend
Insights
See what is moving an account, in plain terms
Faster optimization
Ship the fix the same day you find it
Ideation
Where the next campaign idea comes from, before your team has to hunt for it.
Keyword gap finder
Surfaces the search terms, categories and match types a client isn't targeting yet, ranked by the demand behind them.
Competitor gap analysis
Flags the formats, offers and copy angles competitors are running in auction that your client's ads still don't cover.
Seasonal and trend radar
(soon)Watches for rising demand in a client's category so campaigns get ahead of a spike instead of reacting to one.
Format and extension audit
(soon)Spots the sitelinks, lead forms and newer ad formats a client isn't using yet, benchmarked against their category.
Structure and overlap check
Finds keywords and ad groups quietly bidding against each other inside one account, driving a client's own CPCs up.
Catalog coverage check
(soon)Cross-references a client's site or product feed against what is being advertised, and names what is missing.
Insights
The answers your clients ask for, ready before the call starts.
Brand health monitor
(soon)Tracks branded impression share, click share and CPC over time, so you know if the brand is healthy or paying too much to defend itself.
Wasted spend diagnostics
Breaks down budget with no return by root cause - match type, landing page fit or query intent - instead of a total.
Quality Score trendlines
Shows which lever - CTR, ad relevance, or landing page experience - is pulling CPC up or down over time.
Funnel leakage map
(soon)Traces click to conversion and pinpoints where the drop happens, so you can tell “it's the landing page” from “it's the ads”.
Impression share attribution
Separates share lost to budget from share lost to rank, so the fix is either “raise budget” or “raise bids and quality”, never a guess.
Share-of-voice tracking
(soon)Trends a competitor's growing or shrinking presence in auction insights against the account's own performance dips.
Faster optimization
From finding to fixed, without a ticket in between.
Bulk ad testing
(soon)Launches and compares new ad variants across every client account at once, instead of one campaign at a time.
One-click Search and PMax experiments
Sets up a split test with a control, and reports lift and significance without a spreadsheet.
Negative keyword propagation
Pushes one finding from a search term report out to every relevant campaign in the account with a single click.
Budget reallocation alerts
(soon)Flags a capped winner and an underspending campaign in the same account, same day, before the week is lost.
Bid drift and learning-period alerts
(soon)Catches CPA or ROAS drifting off target, or a Smart Bidding strategy re-entering learning, before it costs a full week.
RSA asset cleanup
(soon)Finds over-pinned assets and low ad strength across every client account in one pass, ranked by traffic at stake.
One loop, on every account you run.
You pick the account
GoodLads reads its last 30 days - campaigns, keywords, search terms, impression share and quality signals - and writes three hypotheses per campaign.
Every idea names its evidence
Each one cites the campaign, the signal in the client's own numbers and the spend at stake, so nothing needs re-checking before you take it to the client.
Your team ships it
Approve in one click, as an experiment where the campaign can run one, a new paused ad where it cannot, or a clearly marked live change for the few levers with no safer form.
Give every account manager the same head start.
See GoodLads running against one of your own client accounts on a 30-minute call. Nothing to set up beforehand, and nothing in the account changes.
Book a walkthrough