Wasted spend
Search terms that cost money and returned no conversion at all, summed and listed with the campaign that paid for them.
A free Google Ads audit, in about a minute
Connect an account and GoodLads reads its last 30 days: where money goes to waste, which campaigns are capped by budget, which ones earn their spend, and the 3 experiments worth running next. Every number comes from your own account.
Reads only. Nothing in your account changes.
What the audit checks
The questions a senior PPC manager asks first, answered with your figures. The full manual version is our Google Ads audit checklist.
Budget-capped winners
Campaigns losing impression share to budget, set against the share they lose to rank, so the fix is a budget or a bid and never a guess.
Best and worst campaigns
ROAS and cost per conversion by campaign, ranked only where a campaign spent enough for the number to mean something.
Spend concentration
How much of the account rides on its biggest campaign, and what that means if that campaign has a bad week.
Missing conversion values
Campaigns that spend without recording any conversion value. Usually a tracking fault, and it leaves value-based bidding with nothing to aim at.
Terms that already work
The search terms bringing in conversions, so you know what to protect before you cut anything.
How it works
Sign in with Google
Use the Google account that has access to your Google Ads, then pick the account to audit. No card, no plan.
Wait about 60 seconds
GoodLads pulls the last 30 days of campaigns and search terms. Every figure is computed in code from what Google returns; the AI explains the numbers, it never invents them.
Read, share or print it
A verdict, what the account is doing, where money leaks, and 3 experiments to run next. 2 of them are open on the free tier; the last one opens with the 14-day trial.
Questions about the audit
Is the Google Ads audit free?
Yes. Sign in with Google, connect one Google Ads account and the audit runs. No card and no plan. You read the full report and 2 of its 3 recommendations; the third one, and putting any of them live, comes with the 14-day trial.
Does the audit change anything in my account?
No. The audit reads campaign and search term reports and writes nothing back. Google has no read-only scope for Google Ads, so the sign-in asks for standard access, but the audit code path never calls a write endpoint, and nothing changes in GoodLads without your one-click approval.
What data does the audit look at?
The last 30 days of campaign performance (spend, clicks, conversions, conversion value, impression share lost to budget and to rank) and the account's search terms report.
Who is it for?
Advertisers and agencies running Google Ads accounts that spend roughly €10K to €250K a month. It works on smaller accounts too, but with less data the findings are thinner.
How is this different from a manual audit checklist?
A checklist tells you what to look at. The audit looks at it for you, puts your own figures next to each finding, and ends with experiments you can run, each one sized by the spend at stake.
See what your account is doing with your money.
One sign-in, about a minute, and a report you can share with your team. Nothing in the account changes.
Audit my account free