Terms of Service

The Service

GoodLads reviews the performance of the Google Ads accounts you connect and provides AI-based recommendations aimed at improving the performance of your ad spend. Each recommendation can be applied in one click through the Google Ads API.

Eligibility and your account

You must be able to form a binding contract and have the authority to manage any Google Ads account you connect. You are responsible for keeping your login secure and for all activity that happens under your account.

Connecting Google Ads

When you connect a Google Ads account, you authorize GoodLads to access its data to generate recommendations. We apply a change only when you explicitly approve it with a one-click action, and only by creating a new ad or a Google Ads experiment.

We never edit a live ad. You can disconnect an account or revoke our access at any time.

Your responsibilities

You remain in control of, and responsible for, your Google Ads accounts and spend. Recommendations are suggestions - you decide whether to apply each one, and you are responsible for reviewing a recommendation before approving it.

No guarantee of results

GoodLads provides recommendations based on your account data and our models. Advertising performance depends on many factors outside our control, so we cannot and do not guarantee any specific results, savings, or outcomes.

Plans and billing

GoodLads is offered as a paid subscription. Current pricing is shown on our website and is based on your monthly Google Ads spend, billed on a recurring basis until you cancel. You can cancel at any time, which stops future charges. For any billing question, reach us through our support page.

Acceptable use

Please use GoodLads lawfully and as intended. Do not misuse the Service, attempt to disrupt it or gain unauthorized access to it, reverse engineer it, or use it to violate the rights of others or the terms of any third-party service, including the Google Ads terms and policies.

Intellectual property

The Service, including its software, design, and content, belongs to GoodLads and its licensors. Your data and your Google Ads accounts remain yours; these Terms do not transfer ownership of them to us.

Disclaimers

The Service is provided on an as-is and as-available basis, without warranties of any kind, whether express or implied, to the fullest extent permitted by law.

Limitation of liability

To the fullest extent permitted by law, GoodLads will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, or data, arising from your use of the Service.

Termination

You can stop using GoodLads at any time. We may suspend or end your access if you breach these Terms or if we need to for legal, security, or operational reasons. When access ends, the rights granted to you under these Terms stop.

Changes to these Terms

We may update these Terms from time to time. When we do, we will revise the date at the top of this page. Your continued use of the Service after a change takes effect means you accept the updated Terms.

Governing law

These Terms are governed by the applicable laws of the European Union and the local laws of the place where GoodLads is established, without regard to conflict-of-law rules.