AI hypotheses for Google AdsGood lads, for
Good lads, for
your Google Ads.
GoodLads reads the performance of every campaign you run and turns it into hypotheses to improve your ROAS or CPA - each applied in one click, never by editing a live ad.
Built for accounts spending €10K to €250K a month
- Search
- Performance Max
- Shopping
- Demand Gen
- YouTube
- Responsive Search Ads
- Experiments
- Bidding targets
€10K-250Kmonthly spend we're built for
3hypotheses per campaign
1 clickto apply any of them
0live ads ever edited
How it works
From connected to improved in three steps.
No spreadsheets, no scripts, no guesswork. GoodLads turns your performance data into hypotheses you can ship the same morning.
Connect
Sign in and pick the Google Ads accounts GoodLads should watch. Read-only until you approve a hypothesis.
Review
Every campaign gets three hypotheses grounded in your own last-30-day performance - each aimed at improving your ROAS or CPA, never generic best practice.
Approve
Like one? Apply it in one click. GoodLads ships it through the Google Ads API as a new paused ad or an experiment, and tracks it on your board.
The board
Every hypothesis, tracked to a verdict.
Your hypotheses live on a kanban board - proposed, scheduled, live, completed. Each one states the observation behind it, the change it proposes, and the metric move it predicts - so you always know what's being tested and what it returned.
Proposed
3Fresh from your last 30 days
- Lead with free returns in the headlineCTR slid 14% in 30 days - a free-returns RSA in a 50/50 experiment should lift ROAS from 2.8 to 3.1 in 2 weeksROAS
- Short, mobile-first headlines68% of clicks are mobile and long headlines truncate - shorter headlines should lift ROAS from 3.1 to 3.3 in 3 weeksROAS
- Cheaper conversions at the same daily spend3 weeks under the CPA target - stepping tCPA from €24 to €22 should hold volume and cut CPA to €22 in 2 weeksCPA
Scheduled
2Approved, queued to go live
- Seasonal copy for the summer saleLast July's peak lifted CTR 22% - switching to seasonal copy should lift ROAS from 3.2 to 3.5 over the 4 sale weeksROAS
- Sitelinks with shipping costs and delivery timesTop exit reason is shipping surprise - adding cost and delivery sitelinks should cut CPA from €31 to €28 in 3 weeksCPA
Live
2Running as Google Ads experiments
- Social-proof headlines on non-brand SearchReview count won on brand - social proof should lift ROAS from 2.9 to 3.2 in 2 weeks. 50/50 experiment, day 9 of 14ROAS
- First step down on the tCPA target2 weeks of overdelivery - moving tCPA from €26 to €24 should cut CPA to €24 in 2 weeks. One click to roll backCPA
Completed
3Measured, decided, learned from
- Benefit-led headlines beat the price-led controlHypothesis: ROAS from 2.9 to 3.2 in 2 weeks. Measured +14%, so the winner took the budgetROAS+14% ROAS · Made full-on
- Lower tCPA held conversion volumeHypothesis: CPA from €27 to €24 in 3 weeks at flat volume. Measured -11%, next step now proposedCPA-11% CPA · Made full-on
- Sitelink test on the brand campaignHypothesis: ROAS from 4.0 to 4.2 in 2 weeks. No lift measured - learning kept for the next roundROASNo lift · Retired
Principles
We never touch a live ad.
The best accounts win by testing hypotheses relentlessly. There's a right way to do that - a ladder we always climb.
Edit a live ad
Editing resets everything a running ad has learned and wipes its history. Plenty of tools do it anyway. We refuse.
Create a new ad
A fresh ad runs alongside the original, so you compare fairly and keep whichever earns its place.
Run an experiment
A proper Google Ads experiment with a statistical test. The winner takes the budget - and you have proof.
Pricing
One simple price: 1% of your ad spend.
Built for accounts spending €10K-250K a month - where one good move pays for the year.
Standard
Everything included1% of your monthly Google Ads spend
Minimum €100 / month
- €30K monthly spend€300 / month
- €100K monthly spend€1,000 / month
Every campaign, every hypothesis, one-click applies, and personal support - all in. The price simply scales with the spend you put behind it.
Get startedExtra features
Let's talk
Priced on a call
Need something beyond the standard toolkit - custom workflows, integrations, or a tailored setup? Book a call and we'll agree the pricing together.
Book a callFAQ
Questions, answered.
The things advertisers ask before they connect their first account.
What does GoodLads do?
GoodLads connects to your Google Ads accounts, reads the last 30 days of performance for every campaign, and generates three AI hypotheses per campaign to improve your ROAS or CPA. You can apply any of them in one click - as a new paused ad or a Google Ads experiment, never by editing a live ad - and follow each one on a kanban board from proposed to completed.
Will GoodLads change my campaigns automatically?
No. Nothing that affects spend happens without your approval. GoodLads stays read-only until you click apply, and every hypothesis it ships is reversible.
What happens after I apply a hypothesis?
It moves across your kanban board: from proposed to scheduled, live while the experiment runs, and completed once there is a verdict on your ROAS or CPA. Winners can be made full-on in one click; the rest are retired, and the learning feeds the next round of hypotheses.
Who is GoodLads for?
Advertisers and agencies managing Google Ads accounts that spend roughly €10K to €250K a month, who want expert-level hypotheses to improve ROAS or CPA without building or hiring a full in-house team.
How is GoodLads different from Optmyzr, Opteo or Adalysis?
Those tools hand you many levers and rules to operate yourself. GoodLads gives you the three hypotheses that matter this month, grounded in your own results and the business behind the account, plus a safe one-click way to test them and a kanban board that tracks every one to a verdict.
Does GoodLads ever edit a live ad?
Never. Editing a live ad resets everything it has learned. GoodLads only ever creates a new ad or runs a proper Google Ads experiment, so you compare fairly and keep whatever wins.
How much does GoodLads cost?
GoodLads costs 1% of your monthly Google Ads spend, with a minimum of €100 per month. A €30K account pays €300 a month, a €100K account pays €1,000. Personal support from a Google Ads expert is included, and pricing for extra features is agreed on a call.
Weighing the options? See how GoodLads compares to other tools.
Put good lads on your Google Ads.
Connect an account, review your first three hypotheses, and ship the best one before lunch.
Get started