Connect
Sign in and pick the Google Ads accounts GoodLads should watch. Read-only until you approve a move.
AI recommendations for Google Ads
Good lads,
for your Google Ads.
GoodLads reads the performance of every campaign you run, recommends your next best move, and applies it in one click — never by editing a live ad.
€10K–250Kmonthly spend we're built for
3recommendations per campaign
1 clickto apply any of them
0live ads ever edited
How it works
From connected to improved in three steps.
No spreadsheets, no scripts, no guesswork. GoodLads turns your performance data into moves you can ship the same morning.
Review
Every campaign gets three recommendations grounded in your own last-30-day performance — not generic best practice.
Approve
Like one? Apply it in one click. GoodLads ships it through the Google Ads API as a new paused ad or an experiment.
Principles
We never touch a live ad.
The best accounts win by experimenting relentlessly. There's a right way to do that — a ladder we always climb.
Edit a live ad
Editing resets everything a running ad has learned and wipes its history. Plenty of tools do it anyway. We refuse.
Create a new ad
A fresh ad runs alongside the original, so you compare fairly and keep whichever earns its place.
Run an experiment
A proper Google Ads experiment with a statistical test. The winner takes the budget — and you have proof.
Pricing
Simple pricing, per ad account.
Built for accounts spending €10K–250K a month — where one good move pays for the year.
Single
€250 / month
1 ad account
For advertisers focused on a single account.
Get startedTeam
Most popular€500 / month
3 ad accounts
For teams managing a small portfolio.
Get startedAgency
€1,000 / month
8 ad accounts
For agencies running many accounts at once.
Get startedPut good lads on your Google Ads.
Connect an account, review your first three recommendations, and ship the best one before lunch.
Get started